UNLTD. x Cure Leukaemia: Why We're Backing The Tour 21
We built UNLTD. around a simple idea: life is better when you're at your best. Better beer, better choices, better mornings. But "better" doesn't stop at what's in your glass. It extends to how you show up in the world and what you stand behind.
That's why we're proud to be a sponsor of Cure Leukaemia and their flagship fundraising event, The Tour 21 2026.
What Is The Tour 21?
The Tour 21 is one of the most ambitious charity cycling events in the world. A team of amateur cyclists takes on all 21 stages of the Tour de France route - the same climbs, the same distances, the same roads - one week ahead of the professional race.
In 2026, that means setting off from Barcelona on 27th June and covering 3,500km across three and a half weeks of relentless riding through France. Mountain stages, time trials, flat-out sprints - everything the pros face, tackled by ordinary people doing something extraordinary.
The team's target is to raise over £1,000,000 for Cure Leukaemia. You can follow their journey and donate at the Tour 21 JustGiving page.
About Cure Leukaemia
Cure Leukaemia is a UK blood cancer charity founded in 2003 by Professor Charlie Craddock CBE. Their mission is direct and urgent: fund the research and clinical infrastructure that gives blood cancer patients access to potentially life-saving treatments through clinical trials.
The numbers put the scale in perspective. There's a new blood cancer diagnosis somewhere in the world every 27 seconds. In the UK alone, thousands of patients each year need access to cutting-edge treatments that don't yet exist in standard care pathways. That's where Cure Leukaemia comes in.
Their work focuses on three core programmes:
- The Trials Acceleration Programme (TAP): A national network of specialist research nurses at UK blood cancer centres who get patients onto clinical trials faster. This is where the majority of Tour 21 funds go - directly into the infrastructure that connects patients with new treatments.
- The IMPACT Network: Focused on improving outcomes for patients undergoing stem-cell (bone marrow) transplants.
- The ATICUS Network: The world's first national infrastructure dedicated to paediatric stem-cell transplant trials - giving children with blood cancer access to the latest treatments.
Cure Leukaemia is the official UK charity partner of the Tour de France, which makes The Tour 21 a perfect fit - the biggest race on earth, partnered with the charity that's racing to cure blood cancer.
Why UNLTD. Is Involved
We're a B-Corp certified business. That means we've made a formal commitment to using business as a force for good - not just selling beer, but contributing to something bigger. Supporting Cure Leukaemia is part of that commitment.
There's also a natural alignment between what we do and what the Tour 21 represents. The riders are people who take their health and fitness seriously. They train for months, push their bodies to the limit, and make choices every day that support their performance. Non-alcoholic beer fits that lifestyle - and many of the Tour 21 riders are exactly the kind of people who reach for a cold UNLTD. after a long training ride.
But beyond the brand fit, this is about people. Blood cancer can affect anyone, at any age, without warning. The research that Cure Leukaemia funds is giving patients options that didn't exist a decade ago. That's worth backing.
How You Can Help
You don't need to cycle 3,500km across France to make a difference. Here's how you can support Cure Leukaemia and The Tour 21:
- Donate directly: Visit the Tour 21 2026 JustGiving page to make a one-off or regular donation. Every pound goes towards funding research nurses and clinical trials for blood cancer patients.
- Support a rider: The Tour 21 team includes individual fundraising pages where you can sponsor a specific rider. Follow their journey and cheer them on from your sofa.
- Fundraise yourself: Cure Leukaemia runs events throughout the year - from cycling and running to community challenges. Visit cureleukaemia.co.uk/get-involved to see what's coming up.
- Share the story: Sometimes the most valuable thing you can do is tell someone else about it. Share this post, share the JustGiving link, talk about Cure Leukaemia. Awareness matters.
Follow The Tour 21
The Tour 21 2026 sets off from Barcelona on 27th June and finishes in Paris on 19th July. That's three and a half weeks of incredible riding, stunning scenery, and a team of ordinary people doing something extraordinary for blood cancer patients worldwide.
We'll be following the riders every stage of the way and cheering them on. We hope you will too.
Donate to The Tour 21 at justgiving.com/campaign/thetour212026
Learn more about Cure Leukaemia at cureleukaemia.co.uk
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